Burnout Isn’t a Business Problem: Why Salon Leaders Get Stuck - Brigette Sobus

Brigette Sobus is on a mission to transform the beauty industry by helping salon owners and beauty professionals become the kind of leaders who create thriving businesses without sacrificing themselves in the process. An internationally Board Certified Trainer of Neuro-Linguistic Programming (NLP), Time Line Therapy®, and Hypnosis, an ICF Professional Certified Coach (PCC), and trauma-informed leadership expert, Brigette is known for helping leaders uncover the unconscious patterns that quietly influence confidence, communication, sales, pricing, leadership, and profitability. A former SALON TODAY Top 200 salon owner for 13 consecutive years, Brigette understands firsthand the challenges of leading a successful salon. After building a multi-million-dollar business, she dedicated her career to helping others bridge the gap between business strategy and human behavior—because she believes the greatest barriers to growth are rarely a lack of strategy—they're the unconscious patterns driving behavior. Today, Brigette has coached and trained thousands of beauty professionals through keynote presentations, leadership trainings, certifications, and business coaching. Her mission is simple: to help leaders create more Profit, Power, and Joy while transforming the culture of the beauty industry from the inside out.