Krystine Sherwood, The BeautyPro Coach

As an internationally certified life coach, a salon & spa owner, podcaster, website designer and graduate of the University of North Florida with a B.A. in Public Law and a B.S. in Public Relations, Krystine Sherwood educates beauty & barber pros to reach their OWN VERSION of success in the beauty industry through self-love 1:1 Coaching Programs, online LIVE courses, in-person events & education and website design. In addition to hosting The BeautyPro Podcast, Krystine has sold out classes, been a MainStage Educator and Retreat Speaker, offers professional web design & marketing insights, taught over 200+ beauty & barber pros at Premiere Orlando, PA Beauty Expo and The Beauty Trade Show of the Great Smoky Mountains on marketing, mindset, boundaries, life & salon leadership and more!

Tina McIntosh

📍 Tampa, FL

Tina McIntosh Her passion is hair! Growing it, caring for it, and preserving beautiful and healthy hair. Her Strategic, captivating and clairvoyant style with an eye for innovation elevates her guests. With today’s technology and a systematic approach to styling, it is energizing for her to take her guests beyond their wildest expectations for their look.Combining her knowledge and experience in the Hair/Beauty industry to deliver styles that are easy to maintain and gentle to the natural hair. Her goal is to understand the guests’ needs and provide them with a simple, healthy alternative. Tina McIntosh is a business owner, National Artist and Educator in Hair Extensions and Non-Surgical Hair Replacement. She has been featured in Modern Salon and Behind the Chair. She specializes in Hair Extensions and is certified in 10 global hair extension products. For over 20 years she has provided Hair Restoration solutions for men and women. Tina is not only a Hair Extension expert she is a Certified Redken Artist and Chemical Technician specializing in coloring and Chemical technologies as well as educated and consulted for the top companies in the Beauty Industry to the likes of New Concepts Hair Goods, Lanza Intl, Hair Visions International, New Concepts Hair Goods, On Rite Co and Salon Lofts.

The Board of Certified Haircolorists

Since 1996, Haircolor Certification Assessment has been industry recognized. The Board of Certified Haircolorists is an non-manufacturer based group that has developed a haircolor certification assessment process to quantify and qualify technical proficiency and understanding. The Board of Certified Haircolorists is dedicated to the development of standardized criteria in certification, promoting credibility and consistent quality in the professional haircolorist. Bringing predictability and ethical professional behavior for the well being of the consumer and enhancing excellence in customer service. Encouraging mentors to share their knowledge with aspiring professional haircolorists. Making available to them the confidence needed to excel in their chosen profession by creating opportunity for success and a prosperous future. Totally devoted to to supporting and endorsing the status of the Board Certified Haircolorist with a goal to overcome the inadequacies of the past and become an integral part of the future evolving professional haircolor. The Board of Certified Haircolorists has created this page to present ideas, tested theories and techniques that align with the best practices of the Board of Certified Haircolorists and support Certification Assessment.

Rachelle Yarnell

Rachelle started you journey in 1992, becoming a licensed stylist who was gifted with great people skills. Fast forward a decade or more! Rachelle has been a salon owner for 20 years. A national educator for Paul Mitchell since 2006. Lead educator with Donald Scott NYC. Certified educator with Platinium Seamless extension since 2014. Rachelle is truly a life learner and her passion comes from training others. Coming with a strong work ethic and a desire to empower others she will deliever a class full of knowledge and excitement.

Nikki Trowbridge

Nikki Le has been a member of the Beauty Business for over 27 years. At 28 years old, Nikki launched the Statements Brand with her first salon and three employees. Over the last 20 years, as the founder of Statements Inc., she has transitioned hundreds of new professionals into the beauty industry through her school and salon apprenticeship. With Statements the Salon, Nikki has built a team of 48 extremely successful employees. She works behind the chair with her team while educating, managing, teaching, and consulting with other business owners. As a young stylist, Nikki fell in love with education. She began educating on behalf of multiple brands. By 2009, Nikki created a cosmetology academy and developed an extensive curriculum that would allow her to formally build a bridge to transition hundreds of new students into the beauty industry. Statements the Academy was opened that year and has focused on guiding students of all ages into successful careers since. In 2014, Nikki launched a salon consulting firm, The Statements Project, to provide an online learning platform for salon professionals. The Statements Project focuses on consulting through mentorship, offering free online education for stylists and students, and online courses for extensive business development. Nikki has been an educator for industry shows such as IBS New York, PBA/Beacon Las Vegas, Charlotte Fashion Focus, Mid-Atlantic Fashion Focus, Bellevue Fashion Focus, Nashville Fashion Focus, Glendale Fashion Focus, Cleveland Fashion Focus, Premiere Orlando, Premiere Birmingham, Premiere Columbus, as well as two-day business incubators called The Statements Success Series. Her mission is to create strong business systems with thoughtful leadership. With a map of profitability, Nikki hopes to inspire salon owners/professionals with a method of interpreting business metrics, and the keys to dynamic leadership that will renew the dual experience, technical innovation and inspiration for happier, more fulfilling careers.

Bonnie Bonadeo

Bonnie has helped thousands of salon professionals as a Speaker, Brand & Marketing Coach, and Consultant for more than 30 years. Developing a digital connection builds a solid brand that showcases their business as values-driven and unique. As a licensed Cosmetologist, StoryBrand Trained Guide, Emotional Intelligence Coach, and Business and Life Coach. Bonnie believes in investing time to uncover your personal and professional brand as the key to a successful business but, more importantly, how you promote that brand to gain loyal clients, a profitable business, and lead the life you love. Bonnie has graced the cover of Salon Today 2x, has been mentioned in industry publications numerous times, is a 5x Int. Best Selling Author and is the founder of Brand Me Marketing & Branding Agency, plus a host of SOS Small Business Success Podcast and SOS Salon Coaching, while also working full-time with her husband as the Marketing Director Intrigue Salon in Atlanta, GA.

Strategies Coaching and Education

You're not here to scrape by — you're here to build something meaningful. You want a salon, spa, medspa, or barbershop where your team shows up motivated, clients can't wait to rebook, and everyone, including you, gets paid what they deserve. But juggling finances, managing staff, and putting out fires can make freedom and flexibility feel impossible. We see you. We've been you. And we're here to help you ditch the guesswork and build a business with systems that keep profits predictable, the team motivated, and your days a little less “putting out fires” and a lot more “leading with confidence.” Welcome to Strategies. Let's make it happen, together.

Jess Selders

Professional beauty trainer.

The Space Cat Project - Sara Gallagher & Kristina Metzroth

📍 Grayslake, IL

The SpaceCat Project est. 2019 with a rebellious desire to make hair education fun and honest again using fundamentally grounded techniques. David Bowie inspired, we create based on the arts, music and architecture influences. Our goal: Suck less. We call ourselves the 'small, punk garage band' of hair education and will not be the brand to sell to stylists without a true purpose or to fill a void in the industry.

Francesca Rivetti

NAHA winner and 5 X nominated. Originally from the UK, Francesca resides in Philadelphia, PA, USA, where she runs her unique hair studio based on the concept of customized couture hair design. Francesca was an integral part of the Graham Webb International team, renowned for her performance as a platform artist at trade shows, Intercoiffure, Cosmoprof, in-salon events, academy workshops, and hair collections for photoshoots. Francesca's work has been featured in national and international trade publications, showcasing her eclectic talent ranging from “classic” to “contemporary” hairdressing and beyond. Her innovative teaching skills and ongoing display of artistic empowerment leave her audience wanting more. She has won several Graham Webb International awards such as Artistic Director of 1995, National Platform Artist of 2000 and 2003 the Crystal Torch Award. 2004 won her industry’s most prestigious NAHA Editorial award, and five times nominated, in 2005 for contemporary classic and editorial, 2020 Avantgarde and 2021. In 2021 and 2022 Francesca was a finalist in the Avantgarde category at the Alternative Hair Show in London. 2023 Francesca launched the RESET Academy focusing on revisiting the classic foundations of haircutting guaranteed to sharpen your skills and elevate your confidence. Francesca also debuted the destination education of EAT PLAY LEARN a hairstylist creative escape in Florence, Italy which is a themed hair photoshoot, cooking class, and wine tasting all in the heart of art. Visit the website for upcoming dates. Francesca Rivetti believes that “education is an investment, not an expense.” "If your mind can perceive it and your heart can believe it...you will achieve it!"

Rudy Sprogis

Rudy Sprogis, PCC, PHR, is a salon leadership consultant, executive coach, and educator with over a decade of experience supporting salon owners and leadership teams in building strong cultures, effective leadership practices, and sustainable growth. Rudy holds professional credentials from the International Coaching Federation (PCC) and the HR Certification Institute (PHR), as well as an active New York State cosmetology license—giving him a rare combination of leadership, HR, and behind-the-chair perspective. His salon management background includes senior leadership roles with Warren-Tricomi Salon in Greenwich, Connecticut, where the salon earned recognition as one of ELLE Magazine’s “Top 100 Salons in the United States” three times during his tenure. As Co-Founder of Leading Questions, Rudy focuses on leadership development, communication, accountability, and self-awareness—helping salon owners and managers lead with clarity, confidence, and consistency. He is also the author of The Self-Reflection Habit: The Key to Leadership Self-Awareness, a best-selling leadership journal that reached #20 on Amazon’s Coaching and Mentoring list. Through online education, Rudy delivers thoughtful, practical leadership training that helps salon professionals develop the mindset and skills required to lead teams effectively and sustain long-term success.